Observation
In 2018 the US is more divided and tribal than ever before, online bullying is at an all-time high, and hate-fueled political movements are gaining traction globally. At the Ministry we were feeling a bit hopeless in the face of these trends so we decided to do something nice for the world. Thus Nice Enterprises was born.
Response
Nice Enterprises is a custom flattery service. The idea is that anyone can DM @niceenterprises on Instagram a photo of themselves or someone else and we’ll send them a hand-written letter loaded with ego-boosting custom compliments.
Impact
We hope that these small acts of niceness might contribute to a pendulum swing in the opposite direction.
