Challenge
SC Johnson, a company that prioritizes culture and values, wanted a training video for new members of their innovation team that would immerse them in best practices.
Approach
We partnered with Smart Design to produce a documentary based on a two-day workshop to improve the company’s innovation culture. The film served as an onboarding tool for incoming members of their innovation teams.
Learnings
Primary learnings revolved around the principles of observation versus assumption, ethnography, teamwork, and various methods of brainstorming.
